My name is Tylar Masters. I am the business developer and president of this digital marketing and design agency. I designed this website myself, not because I don’t have an excellent team of designers and programmers, but because I take pride in my work.
When I was 17 years old, I lived in my car. See that 1986 Honda pictured? Yep, I lived in that car while I worked full time for a newspaper as a scanner (I scanned in photos and edited them for the real estate section). I was up for a promotion to graphic designer, but lacked the skills. So I stayed after my regular, paid time every day for hours and hours, teaching myself all of the Adobe programs. I built my first website in 1997. Oh and I was also in high school.
I took on a lot of jobs over the course of the next 13 or so years. I learned more skills and built more relationships with people from more walks of life than any single friend I had that took the traditional college route. It was fun, inspiring and educational; But mostly – it taught me dynamism.
At 29 years old, I got laid off from a job as an account manager for a broadcasting company. I spent three hours battling my boss, my boss’s boss and HR – because after all, my job was to convince people I had something they wanted. I fought and fought, but finally left with the attitude that this was happening for a reason. Over the next few months, while receiving some job offers I couldn’t get excited about, my clients were contacting me asking where I was, and who they would have to work with now. They didn’t want to work with anyone else – they wanted to work with me.
A couple of years after starting my own agency, I gained a new Michigan-made granola client. It was a Tuesday morning in May of 2012, and at 11:00 am I was already a solid seven hours into my work day. I got a call from the client that a large grocery chain is taking submissions for new products, but the deadline was 5:00 pm THAT DAY. I stopped what I was doing, put a retailer sample kit together, got in my car and drove four hours across the state to meet the 5:00 pm deadline.
You see, I don’t fail. I fight. I refuse to let challenging situations, regardless of the circumstances, define the future. The number of times I’ve said “screw you, watch this” is countless. I see more good in this world than bad. I match ideas with ideas. I’m ruthless and straightforward. I’m loyal.
With all of the competition I am up against, it’s no wonder I don’t land every project I bid on. Honestly, not every business or venture is a good fit for me. I have the right to be selective just as much as a business owner has the right to select who will handle their marketing.
But let me tell you this, if we are a good fit to work together, you will not fail – and I am here to make damn sure of that.