When you think about hiring an agency to tackle your digital marketing, do you picture hiring a team led by a 17 year old girl living in her car? Probably not. But let me tell you why it may be the best thing you ever do.

My Honda

My name is Tylar Masters. I am the business developer and president of this digital marketing and design agency. I designed this website myself, not because I don’t have an excellent team of designers and programmers, but because I take pride in my work.

When I was 17 years old, I lived in my car. See that 1986 Honda pictured? Yep, I lived in that car while I worked full time for a newspaper as a scanner (I scanned in photos and edited them for the real estate section). I was up for a promotion to graphic designer, but lacked the skills. So I stayed after my regular, paid time every day for hours and hours, teaching myself all of the Adobe programs. I built my first website in 1997. Oh and I was also in high school.

I took on a lot of jobs over the course of the next 13 or so years. I learned more skills and built more relationships with people from more walks of life than any single friend I had that took the traditional college route. It was fun, inspiring and educational; But mostly – it taught me dynamism.

At 29 years old, I got laid off from a job as an account manager for a broadcasting company. I spent three hours battling my boss, my boss’s boss and HR – because after all, my job was to convince people I had something they wanted. I fought and fought, but finally left with the attitude that this was happening for a reason. Over the next few months, while receiving some job offers I couldn’t get excited about, my clients were contacting me asking where I was, and who they would have to work with now. They didn’t want to work with anyone else – they wanted to work with me.

A couple of years after starting my own agency, I gained a new Michigan-made granola client. It was a Tuesday morning in May of 2012, and at 11:00 am I was already a solid seven hours into my work day. I got a call from the client that a large grocery chain is taking submissions for new products, but the deadline was 5:00 pm THAT DAY. I stopped what I was doing, put a retailer sample kit together, got in my car and drove four hours across the state to meet the 5:00 pm deadline.

You see, I don’t fail. I fight. I refuse to let challenging situations, regardless of the circumstances, define the future. The number of times I’ve said “screw you, watch this” is countless. I see more good in this world than bad. I match ideas with ideas. I’m ruthless and straightforward. I’m loyal.

With all of the competition I am up against, it’s no wonder I don’t land every project I bid on. Honestly, not every business or venture is a good fit for me. I have the right to be selective just as much as a business owner has the right to select who will handle their marketing.

But let me tell you this, if we are a good fit to work together, you will not fail – and I am here to make damn sure of that.