Creating Good Brand Reputation
Everyone has Googled their own name or their own company to see what information is floating around the internet. If you haven’t, it’s probably time to do so. What do you do if you find that you have a bad reputation? Creating a good brand reputation is pretty easy given the fact that we have…
CO or COM?
Co or com, that is the question. If you want to mark your mark, I say scoop up a .co domain right now. The CO domain is making headlines. Trust me, .CO will be the new .COM. Overstock.com did it. Sources say they bought O.CO for $350K, and GoDaddy launched its X.CO site for shortening…
What You’re Not Doing is What You’re Doing
You’ve created a product, a service, a brand, a message, an avenue for which you will distribute your message. But what you’re not doing is making your product or service the talk of the town. Your product or service may have the best features, benefits, price, value, etc. but if you are not delivering your…
NBC Creates Sports Ad Agency Venture with Comcast
Sports fans, get this: NBC Universal is creating a NBC Sports Agency to market the NBC Sports Group and Comcast’s sports channels. The former (and semi-retired) NBC Chief Marketing Office, John Miller, will pull a “Brett Favre” and lead this newly formed group, as reported by The New York Times’ Media Decoder blog. The NBC…
Where Have all the Marketing Plans Gone?
Today, I saw this photo used in promotions by three different companies. Two of the three times I saw this particular photo, it was being used by the same type of company – a dentist office. Yes, we love iStock. It’s a great resource. But, clearly, not a great way to brand yourself as original….
The Maybe Effect
Facebookers are most likely all guilty of the maybe effect. It starts when you get an invitation to an event, and you skim through the details, and when presented with three options, you choose “maybe” instead of just plain “yes” or “no”. I’m not sure how everyone else feels about this, but I wish the…
Social Media Skepticism
If you’ve ever doubted what social media can do for you, keep reading. I recently founded ACT: A Charity Thing and have been drowning in my own sea of ideas on how to promote it. I use facebook, twitter and linkedin quite a bit and have moderately promoted it through those channels but have yet…
The Small Difference
I was just going through some old files on my laptop and I found a few proposals I had pitched to prospects while at a former company. I know I do what I do for a living because I love it, and of course I need income. But, as I scrolled down to the last…
Great Marketing is Never Done
Every day I look at what I’m doing to promote my business and as much as I’d love to sit back and say, “Shew, I’m done” I never can. It’s not that I’m unhappy with my work, it’s that I’m never satisfied with the amount of work I’ve done. I feel like I can always…
Unique Web Marketing Ideas
It’s all about the details. Have a natural, appealing color accent and use graphics and text on your website that is easy on the “internet reader’s” eyes. Add value to your product or service by offering a bonus of some kind, whether it be a consultation or a warranty, or something else unique to your…