Recipe for Disaster

Recipe for Disaster

When we meet with prospective clients, we often hear a common complaint that their competitors’ websites all look the same. We live in an era of cookie cutter – take GoDaddy, Wix, 1and1 or Vistaprint, for example… Each of these website design...
I Hate Elevator Pitches

I Hate Elevator Pitches

I hate elevator pitches. The term, the idea, the concept and the ‘pitch’ itself. Here’s why. An elevator pitch is supposed to be a 30 second memorized, predetermined, premeditated ‘idea’ of who you are and what you do. And it’s the same for everyone you meet. It’s...

Digital Trends for 2015

Dozens of reports show statistics for trends that are lengthy and time consuming to read. Here’s the deal: Data fun: In 2014: Content marketing yielded better results than they believed it would. Customer experience yielded less results than they believed it...