The Small Difference

I was just going through some old files on my laptop and I found a few proposals I had pitched to prospects while at a former company. I know I do what I do for a living because I love it, and of course I need income. But, as I scrolled down to the last page, where the fees for the services I was proposing to these prospects is located, I sat back in my chair for a few seconds and sort of snickered to myself. The company is well established, and has a great portfolio. But they also have a lot of overhead. I guess this is why those fees were so high? I find more success proposing the same services for less than half the fees of those proposals. Plus I feel a personal success in knowing that my company provides even more for even less.

The difference is favorable to the client. In more ways than one.